Reversing gears : inverting the innovation-flow paradigm with reverse innovation
Sergej von Janda, Monika C. Schuhmacher, and Sabine Kuester
| Year of publication: |
January-February 2018
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| Authors: | Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 61.2018, 1, p. 46-57
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| Subject: | Reverse innovation | Emerging markets | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation | Innovation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08956308.2018.1399023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011817373