Review of Existing Regional, Environmental and Societal Brands: Exploring Issues in Setting up a Desert Brand

This report provides guidance to the Desert Knowledge CRC Board and Management of issues in setting up an Australian Desert Brand that could be used to promote products and services from desert regions of Australia. Results are based on a review of the literature and 14 case studies of regional appellation brands and brands developed to demonstrate societal well-being in terms of environmental sustainability, social equity and indigenous and desert community development.