Revisiting a model of customer engagement cycle : a systematic review
Duc Hoang, Sofia Kousi, Luis F. Martinez and Satish Kumar
| Year of publication: |
2023
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|---|---|
| Authors: | Hoang, Duc ; Kousi, Sofia ; Martinez, Luis F. ; Kumar, Satish |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 43.2023, 9/10, p. 579-617
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| Subject: | co-creation | Customer engagement | cycle | interaction | online | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Konjunktur | Business cycle | Virales Marketing | Viral marketing | Bibliometrie | Bibliometrics | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2023.2202912 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321614