Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector : role of relational quality and duration
Hardeep Chahal and Renu Bala
| Year of publication: |
2024
|
|---|---|
| Authors: | Chahal, Hardeep ; Renu Bala |
| Published in: |
Journal of Indian business research. - Bradford : Emerald, ISSN 1755-4209, ZDB-ID 2498367-6. - Vol. 16.2024, 2, p. 201-222
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| Subject: | Brand performance metrics | Relational quality | Relationship duration | Customer loyalty | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Performance-Messung | Performance measurement | Indien | India | Bank | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIBR-09-2022-0235 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014540225