Revisiting consumer empowerment : an exploration of ethical consumption communities
Year of publication: |
March 2017
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Authors: | Papaoikonomou, Eleni ; Alarcón, Amado |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 1, p. 40-56
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Subject: | ethical consumers | consumer empowerment | power | communities | sustainability | networks | anticapitalism | macromarketing | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Social Web | Social web | Unternehmensethik | Business ethics | Nachhaltiger Konsum | Sustainable consumption | Verantwortung | Responsibility |
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