Revisiting consumer responses in situational animosity : a reference group perspective
Hsing-Hua Stella Chang, Cher-Min Fong and I-Hung Chen
| Year of publication: |
2024
|
|---|---|
| Authors: | Chang, Hsing-Hua Stella ; Fong, Cher Min ; Chen, I-Hung |
| Subject: | Acquisitive response | Normative influence | Preference conflict | Protective response | Situational animosity | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-05-2023-4521 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165159