Revisiting customer value analysis in a heterogeneous market
Wayne S. DeSarbo, Peter Ebbes, Duncan K. H. Fong and Charles C. Snow
| Year of publication: |
2010
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|---|---|
| Authors: | DeSarbo, Wayne ; Ebbes, Peter ; Fong, Duncan K. H. ; Snow, Charles C. |
| Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 5.2010, 1, p. 8-24
|
| Subject: | Kundenwert | Customer value | Marktsegmentierung | Market segmentation | Bayes-Statistik | Bayesian inference |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003968473