Revisiting dynamic potential adopter diffusion models under the influence of irregular fluctuations in adoption rate
Year of publication: |
[2018]
|
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Authors: | Anand, Adarsh ; Singhal, Shakshi ; Ompal Singh |
Published in: |
Handbook of research on promoting business process improvement through inventory control techniques. - Hershey PA, USA : IGI Global, Business Science Reference, ISBN 978-1-5225-3232-3. - 2018, p. 499-519
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Subject: | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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