Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Youngbum Kwon and Dae Hee Kwak
| Year of publication: |
2014
|
|---|---|
| Authors: | Kwon, Youngbum ; Kwak, Dae Hee |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 23.2014, 2, p. 100-114
|
| Subject: | Sportorganisation | Sport organization | Verkaufsförderung | Sales promotion | Lizenz | Licence | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383802