Revisiting the delight-loyalty link in a retail banking context : an emerging market perspective
Mornay Roberts-Lombard, Charles Makanyeza, Olumide Jaiyeoba, Tendai Douglas Svotwa
| Year of publication: |
2024
|
|---|---|
| Authors: | Roberts-Lombard, Mornay ; Makanyeza, Charles ; Jaiyeoba, Olumide Olasimbo ; Svotwa, Tendai Douglas |
| Published in: |
African journal of economic and management studies. - Bradford : Emerald, ISSN 2040-0713, ZDB-ID 2551402-7. - Vol. 15.2024, 3, p. 483-500
|
| Subject: | Calculative commitment | Delight affective commitment | Loyalty | Perceived employee service delivery skills | Perceived value | Trust | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Privatkundengeschäft | Personal banking | Mitarbeiterbindung | Employee retention | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AJEMS-06-2023-0211 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064588