Revisiting the delight-loyalty link in a retail banking context : an emerging market perspective

Mornay Roberts-Lombard, Charles Makanyeza, Olumide Jaiyeoba, Tendai Douglas Svotwa

Year of publication:	2024
Authors:	Roberts-Lombard, Mornay ; Makanyeza, Charles ; Jaiyeoba, Olumide Olasimbo ; Svotwa, Tendai Douglas
Subject:	Calculative commitment \| Delight affective commitment \| Loyalty \| Perceived employee service delivery skills \| Perceived value \| Trust \| Beziehungsmarketing \| Relationship marketing \| Vertrauen \| Confidence \| Privatkundengeschäft \| Personal banking \| Mitarbeiterbindung \| Employee retention \| Dienstleistungsqualität \| Service quality \| Kundenzufriedenheit \| Customer satisfaction \| Konsumentenverhalten \| Consumer behaviour

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/AJEMS-06-2023-0211 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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