Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Jyrki Isojärvi, Jaakko Aspara, Reza Movarrei
| Year of publication: |
2022
|
|---|---|
| Authors: | Isojärvi, Jyrki ; Aspara, Jaakko ; Movarrei, Reza |
| Subject: | Consumer | Industrial buyer | Peripheral cues | Price discount | Price promotion | Retail buyers | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Rabatt | Rebate | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-022-09634-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454587