Revisiting the relationship between consumer loyalty and price sensitivity : the moderating role of deal-proness
Kanghyun Yoon and Thanh V. Tran
| Year of publication: |
2011
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|---|---|
| Authors: | Yoon, Kanghyun ; Tran, Thanh V. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 3, p. 293-306
|
| Subject: | Preiselastizität | Price elasticity | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Varianzanalyse | Analysis of variance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009243291