Revisiting the substantiality criterion : from ethnic marketing to market segmentation
Guilherme D. Pires; John Stanton
| Year of publication: |
2011
|
|---|---|
| Authors: | Pires, Guilherme D. ; Stanton, John ; Stanton, Patricia J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 9, p. 988-996
|
| Subject: | Sydney | Internationale Marktsegmentierung | International market segmentation | Portugiesisch | Portuguese | Ethnische Gruppe | Ethnic group | Internationales Marketing | International marketing | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009241403