Revisiting the use of customer information for CRM
Kerstin Reimer; Jan U. Becker
| Year of publication: |
2011
|
|---|---|
| Authors: | Reimer, Kerstin ; Becker, Jan U. |
| Publisher: |
Kiel : ZBW |
| Subject: | Beziehungsmarketing | Relationship marketing | Verbraucher | Consumers | Statistische Methode | Statistical method | Theorie | Theory | Deutschland | Germany |
| Extent: | Online-Ressource (30 S., 256 KB) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Übersichtsarbeit ; Systematic review ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | hdl:10419/48552 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009504199