Revisiting three decades of price premium research in marketing : a literature review
Year of publication: |
2015
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Authors: | Singh, Gaganpreet ; Pandey, Neeraj |
Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 8.2014/15, 3/4, p. 219-240
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Subject: | price premium | marketing | literature | WTP | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Bibliometrie | Bibliometrics | Preismanagement | Pricing strategy |
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