Revolution of the marketing mix idea using AI tech to forecast strategic marketing decision management with moderating effect of environmental parameters in UAE real estate industry
Mohammed T. Nuseir, Ahmad Aljumah, Ghaleb A. El Refae
| Year of publication: |
2025
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|---|---|
| Authors: | Nuseir, Mohammed T. ; Aljumah, Ahmad ; El Refae, Ghaleb A. |
| Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 29.2025, 12, p. 1-22
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| Subject: | big-data | deep learning | environmental factor | machine learning | marketing mix | real estate UAE | strategic marketing decision management | Marketingmanagement | Marketing management | Künstliche Intelligenz | Artificial intelligence | Vereinigte Arabische Emirate | United Arab Emirates | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEBR.2025.146109 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015406851