Revolutionizing the AI-Digital Landscape : A Guide to Sustainable Emerging Technologies for Marketing Professionals

Edited By Alex Khang, Pushan Kumar Dutta, Sachin Gupta, Nishu Ayedee, Sandeep Chatterjee

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgments -- About the Editors -- List of Contributors -- Chapter 1 The Landscape and Prospects of AI-Driven Applications in the Era of Digital Economy -- Chapter 2 Artificial Intelligence (AI) - Threat or Collaboration to Humanity in the 21st Century: Myth or Truth -- Chapter 3 Embracing the Intelligent Future: AI and Digital Marketing Synergy -- Chapter 4 Role of Government Participation in Social Media Usage and the Impact of e-Government Ecosystem

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Year of publication:	2024
Other Persons:	Khang, Alex (ed.) ; Dutta, Pushan Kumar (ed.) ; Gupta, Sachin (ed.) ; Ayedee, Nishu (ed.) ; Chatterjee, Sandeep (ed.)
Publisher:	New York : Routledge

Extent:	1 online resource (367 p.)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-1-040-03832-1 ; 1-040-03832-8 ; 978-1-032-68830-5 ; 1-032-68830-0 ; 978-1-040-03830-7 ; 1-040-03830-1
Other identifiers:	10.4324/9781032688305 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015068695