BMW REVS ITS ENGINE - In the face of an economic skid, the Bavarian carmaker is forging ahead with plans to introduce 20 new models--none of which competes on price. But can the company that makes ultimate driving machines count on brand loyalty to keep fueling its strong sales?
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2001 (29.10.), p. 18-20