RFID-based tracking of shopping behaviour at the point of sale : possibilities and limitations
Year of publication: |
2011
|
---|---|
Authors: | Silberer, Günter ; Friedemann, Stefan |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 25.2011, 1, p. 27-45
|
Subject: | Ladengeschäft | Retail outlet | Kundenanalyse | Customer analysis | RFID | Datenschutz | Data protection | EU-Staaten | EU countries | Deutschland | Germany |
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