RFM-based repurchase behavior for customer classification and segmentation
Year of publication: |
2021
|
---|---|
Authors: | Rahim, Mussadiq Abdul ; Mushafiq, Muhammad ; Khan, Salabat ; Arain, Zulfiqar Ali |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-9
|
Subject: | Artificial neural network | Behavior modeling | Customer classification | Customer segmentation | RFM Analysis | Neuronale Netze | Neural networks | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Klassifikation | Classification | Marktsegmentierung | Market segmentation | Zielgruppe | Target group |
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