Rhetoric, narrative and management : learning from Mad Men
Year of publication: |
2017
|
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Authors: | Soetaert, Ronald ; Rutten, Kris |
Published in: |
Journal of organizational change management. - Bingley : Emerald Group Publishing Limited, ISSN 0953-4814, ZDB-ID 645653-4. - Vol. 30.2017, 3, p. 323-333
|
Subject: | Management | Rhetoric | Narrative | Kenneth Burke | Mad Men | Richard Lanham | Narrative Methode | Narrative method | Großbritannien | United Kingdom | Rhetorik |
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