Rice-buying behavior of Chinese people in mainland China, Hong Kong, Singapore, and Canada
Tzong-Ru (Jiun-Shen) Lee (Department of Marketing, National Chung Hsing University, Taichung, Taiwan), Hsin-I Hsiao (Department of Food Science, National Taiwan Ocean University, Keelung, Taiwan), Min Chih Hsu (Department of Marketing, National Chung Hsing University, Taichung, Taiwan), K. Ganesh (Global Business Services, IBM India Private Limited, Mumbai, India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Lee, Tzong-ru ; Hsiao, Hsin-I ; Hsu, Min Chih ; Ganesh, K. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 21.2015, 2, p. 193-212
|
| Subject: | rice-buying behavior | marketing mix | promotion strategy | consumer decision making | China | Hongkong | Hong Kong | Singapur | Singapore | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Kanada | Canada |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2013.843485 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432158