Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Year of publication: |
2023
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Authors: | Kinoshita, Keita ; Matsuoka, Hirotaka |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 1, p. 20-37
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Subject: | Pandemic | Social identification theory | Sport events | Team identification | Well-being | Coronavirus | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event | Arbeitsgruppe | Team | Wirkungsanalyse | Impact assessment | Profisport | Professional sports | Sport | Sports | Epidemie | Epidemic | Risiko | Risk | Sportmarketing | Sports marketing |
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