Risk reducing strategies used in the purchase of wine in the UK
Year of publication: |
1989
|
---|---|
Authors: | Mitchell, Vincent-Wayne |
Other Persons: | Greatorex, Mike (contributor) |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 23.1989, 9, p. 31-46
|
Subject: | Wein | Wine | Markt | Market | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom |
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