Risk taking and information handling in consumer behavior
ed. by Donald F. Cox. Division of Research, Graduate School of Business Administration, Harvard University
| Year of publication: |
1967
|
|---|---|
| Other Persons: | Cox, Donald F. (ed.) |
| Publisher: |
Boston : Div.of Research, Graduate School of Business Administration Harvard Univ. |
| Subject: | Verbraucher | Marktforschung | Werbung | Betriebsrisiko | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Theorie | Theory | Verbraucherverhalten | Risikoverhalten |
| Published items: |
24 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIII, 667 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Literaturverz. S. 641-667 Biblogr. S 641-667 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014413200