Risking the self : the impact of self-esteem on negative word-of-mouth behavior
Matthew Philp, Martin A. Pyle, Laurence Ashworth
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Philp, Matthew ; Pyle, Martin A. ; Ashworth, Laurence |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 1, p. 101-113
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| Subject: | Negative word-of-mouth | Self-esteem | Self-competence | Self-liking | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9447-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820307