Roadmapping at Printco : one company's experience
Rick Mitchell, Robert Phaal, Clare J. Farrukh, and David Probert
| Year of publication: |
2011
|
|---|---|
| Authors: | Mitchell, Rick ; Phaal, Robert ; Farrukh, Clare J. ; Probert, David |
| Published in: |
Managing innovation driven companies : approaches in practice. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-24590-7. - 2011, p. 125-136
|
| Subject: | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Prozessmanagement | Business process management | Druckmaschine | Printing machinery |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008807013