Roadmapping at Printco : one company's experience
Year of publication: |
2011
|
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Authors: | Mitchell, Rick ; Phaal, Robert ; Farrukh, Clare J. ; Probert, David |
Published in: |
Managing innovation driven companies : approaches in practice. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-24590-7. - 2011, p. 125-136
|
Subject: | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Prozessmanagement | Business process management | Druckmaschine | Printing machinery |
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