The role of big data analytics in manufacturing agility and performance : moderation-mediation analysis of organizational creativity and of the involvement of customers as data analysts
Usama Awan, Sabeen Hussain Bhatti, Saqib Shamim, Zaheer Khan, Pervaiz Akhtar and Maria Elisavet Balta
| Year of publication: |
2022
|
|---|---|
| Authors: | Awan, Usama ; Bhatti, Sabeen Hussain ; Shamim, Saqib ; Khan, Zaheer ; Akhtar, Pervaiz ; Balta, Maria Elisavet |
| Published in: |
British journal of management. - Oxford : Wiley-Blackwell, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 33.2022, 3, p. 1200-1220
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| Subject: | Big Data | Big data | Data Mining | Data mining | Kreativität | Creativity | Kundenintegration | Customer integration | Ingenieurbüro | Engineering consultancy | Befragung | Interview | Pakistan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/1467-8551.12549 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013331116