The role of guilt in influencing sustainable pro-environmental behaviors among shoppers : differences in response by gender to messaging about England's plastic-bag levy
Year of publication: |
September 2018
|
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Authors: | Muralidharan, Sidharth ; Sheehan, Kim Bartel |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 3, p. 349-362
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Subject: | Kunststoffverpackung | Plastic packaging | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Geschlechterunterschiede | Gender differences | Großbritannien | United Kingdom |
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