Role of corporate identity, image and reputation in investors' behavioral decision making : does emotional attachment matter?
Year of publication: |
2020
|
---|---|
Authors: | Usman Ahmad Qadri ; Mazuri Abd Ghani ; Sheikh, Muhammad Azhar |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 14.2020, 1, p. 120-142
|
Subject: | corporate reputation | corporate image | corporate identity | emotional attachment | investors behavioral decision making | Pakistan stock exchange (PSX) | Firmenimage | Corporate reputation | Emotion | Unternehmenskultur | Corporate culture | Anlageverhalten | Behavioural finance | Entscheidung | Decision | Öffentlichkeitsarbeit | Public relations | Pakistan | Reputation | Markenarchitektur | Brand architecture |
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