Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm

Asif Ali Safeer and Hancheng Liu

Year of publication:	2023
Authors:	Safeer, Asif Ali ; Liu, Hancheng
Subject:	Brand image \| Brand trust \| Perceived brand authenticity \| Perceived brand loyalty \| Perceived corporate social responsibility authenticity \| Positive word of mouth \| Corporate Social Responsibility \| Corporate social responsibility \| Markenimage \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Firmenimage \| Corporate reputation \| Beziehungsmarketing \| Relationship marketing \| Wahrnehmung \| Perception \| Markentreue \| Brand loyalty \| Virales Marketing \| Viral marketing \| Vertrauen \| Confidence \| Kundenzufriedenheit \| Customer satisfaction \| Glaubwürdigkeit \| Credibility

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JPBM-01-2022-3807 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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