Role of customer retention equity in creating and developing brand value
Hardeep Chahal and Renu Bala
| Year of publication: |
2017
|
|---|---|
| Authors: | Chahal, Hardeep ; Bala, Renu |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 16.2017, 2, p. 119-142
|
| Subject: | affinity schemes | brand value | content marketing | courtesy system | customer feedback survey | customer retention equity | loyalty schemes | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenwert | Customer value | Markenimage | Brand image | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2016.1242397 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820571