Role of EWOM, product satisfaction, and website quality on customer repurchase intention
Aakash Aakash (University of Delhi, India), Anu G. Aggarwal (University of Delhi, India)
| Year of publication: |
2019
|
|---|---|
| Authors: | Aakash, Aakash ; Aggarwal, Anu Gupta |
| Published in: |
Strategy and superior performance of micro and small businesses in volatile economies. - Hershey PA, USA : IGI Global, ISBN 978-1-5225-7888-8. - 2019, p. 144-168
|
| Subject: | Website | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-7888-8.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012001443