Role of gender differences on individuals' responses to electronic word-of-mouth in social interactions
Jonghak Sun, Seokwoo Song, Deanna House and Mintaek Kwon
| Year of publication: |
2019
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|---|---|
| Authors: | Sun, Jonghak ; Song, Seokwoo ; House, Deanna ; Kwon, Mintaek |
| Published in: |
Applied economics. - New York, NY : Routledge, ISSN 1466-4283, ZDB-ID 1473581-7. - Vol. 51.2019, 28, p. 3001-3014
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| Subject: | Electronic Word-of-Mouth (eWOM) | gender differences | online tie strength | social interaction | Soziale Beziehungen | Social relations | Virales Marketing | Viral marketing | Geschlecht | Gender | Social Web | Social web | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00036846.2018.1564015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196776