Role of gratitude and obligation in long term customer relationships
Year of publication: |
July 2016
|
---|---|
Authors: | Dewani, Prem Prakash ; Sinha, P. K. ; Mathur, Sameer |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 143-156
|
Subject: | Gratitude | Obligation | Relationship marketing | Loyalty | Purchase intentions |
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