Role of knowledge management and analytical CRM in business : data mining based framework
Jayanthi Ranjan; Vishal Bhatnagar
| Year of publication: |
2011
|
|---|---|
| Authors: | Ranjan, Jayanthi ; Bhatnagar, Vishal |
| Published in: |
The learning organization : TLO ; the international journal of critical studies in organizational learning. - Bingley : Emerald Group Publishing Limited, ISSN 0969-6474, ZDB-ID 1375336-8. - Vol. 18.2011, 2, p. 131-148
|
| Subject: | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Management-Informationssystem | Management information system |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009158289