Role of mobile banking servicescape on customer attitude and engagement : an empirical investigation in India
Debjani Sahoo and Sreejesh S. Pillai
| Year of publication: |
2017
|
|---|---|
| Authors: | Sahoo, Debjani ; Pillai, Sreejesh S. |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 7, p. 1113-1130
|
| Subject: | Marketing | India | Engagement | Consumer attitudes | E-commerce | Mobile banking | Servicescape | Indien | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Beziehungsmarketing | Relationship marketing | Electronic Commerce | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Dienstleistungsqualität | Service quality | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-09-2015-0144 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815032