Role of nonprice variables in intertier competition
K. Sivakumar, Cheryl Nakata, Praveen Aggarwal, Ravindra Chitturi, and Nevena T. Koukova
| Year of publication: |
2009
|
|---|---|
| Authors: | Sivakumar, K. ; Nakata, Cheryl ; Aggarwal, Praveen ; Chitturi, Ravindra ; Koukova, Nevena T. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 17.2009, 4, p. 351-367
|
| Subject: | Waschmittel | Detergents | Gewürz | Spices | Markenartikel | Brand | Nichtpreiswettbewerb | Non-price competition | USA | United States | Panel | Panel study | Diskrete Entscheidung | Discrete choice |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003897743