Role of the intermediary in the value process : value creation in a sports service context
| Year of publication: |
2025
|
|---|---|
| Authors: | Brozović, Danilo ; Puga, Teresa ; Grönroos, Christian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 199.2025, Art.-No. 115540, p. 1-19
|
| Subject: | Golf | Service intermediaries | Service logic | Services | Sports | Value co-creation | Value process | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Kundenwert | Customer value | Dienstleistungsmarketing | Services marketing | Service-Dominant Logic | Service-dominant logic | Sport | Dienstleistung | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality |
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