The role of using big data in predicting customer behaviour : the intermediary role of business intelligence in Jordanian telecommunications companies (a field study)
Raed. M. Khrisat and Amineh A. Khaddam, Mohammed A. Abusweilem
| Year of publication: |
2023
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|---|---|
| Authors: | Khrisat, Raed. M. ; Khaddam, Amineh A. ; Abusweilem, Mohammed A. |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 42.2023, 1, p. 23-42
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| Subject: | big data | business intelligence | customer behaviour | Jordanian telecommunications | Big Data | Big data | Betriebliches Informationssystem | Business intelligence system | Jordanien | Jordan | Konsumentenverhalten | Consumer behaviour | Telekommunikation | Telecommunications | Data Mining | Data mining | Telekommunikationssektor | Telecommunications industry | Beziehungsmarketing | Relationship marketing | Informationsmanagement | Information management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2023.128298 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014286372