Romanian tourism brand : an exploratory research regarding the development of the tourism sector in the branding process
Year of publication: |
March 2016
|
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Authors: | Vasile, Adrian ; Sărăcin, Valentin-Cosmin ; Usturoi, Marian-Daniel |
Published in: |
Economics, management and financial markets. - New York, NY : Addleton Acad. Publ., ZDB-ID 2270776-1. - Vol. 11.2016, 1, p. 253-262
|
Subject: | tourism destination | nation brand | Romania | tourist | Rumänien | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Markenführung | Brand management | Tourismusregion | Tourism destination | Destinationsmanagement | Destination management | Tourismuswirtschaft | Tourism industry |
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