Romanian young consumers perception of car brands : a personal construct theory approach
Year of publication: |
November 2016
|
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Authors: | Gabor, Manuela Rozalia |
Published in: |
Eurasian journal of business and economics : EJBE. - Bishkek : [Verlag nicht ermittelbar], ISSN 1694-5972, ZDB-ID 2628945-3. - Vol. 9.2016, 18, p. 17-39
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Subject: | Repertory grid | Kelly's personal construct theory (PCT) | principal component analysis (PCA) | car brands | perceptions | Romanian young consumer | Konsumentenverhalten | Consumer behaviour | Rumänien | Romania | Markenimage | Brand image | Jugendliche | Youth | Wahrnehmung | Perception | Kraftfahrzeug | Motor vehicle | Markenführung | Brand management |
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