Rough is durable, smooth is user-friendly : effects of surface visual roughness on consumers' perception and product preference
Jiuqi Chen, Peixuan Wu, Yushi Jiang, Linxiang Lv
| Year of publication: |
2025
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|---|---|
| Authors: | Chen, Jiuqi ; Wu, Peixuan ; Jiang, Yushi ; Lv, Linxiang |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104196, p. 1-9
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| Subject: | Consumer perception | Heaviness perception | Lightweight claim | Product surface | Surface roughness | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441320