Round off the bargaining : the effects of offer roundness on willingness to accept
Year of publication: |
August 2017
|
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Authors: | Yan, Dengfeng ; Pena-Marin, Jorge |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 2, p. 381-395
|
Subject: | negotiation | numerical cognition | round numbers | psychological closure | Kognition | Cognition | Verhandlungen | Negotiations | Verhandlungstheorie | Bargaining theory | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay |
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