Rural marketing in India : a case study of consumer durables
Year of publication: |
2022
|
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Authors: | Kumar, Rahul ; Abdin, Md. Shahnawaz |
Published in: |
Geo-economic perspectives in the global environment. - London : Routledge, ISBN 978-1-000-81607-5. - 2022, p. 157-170
|
Subject: | Indien | India | Konsumgüter | Consumer goods | Dauerhafte Konsumgüter | Durable goods | Marketing | Konsumgüterindustrie | Consumer goods industry |
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