Extent: | 249 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references (p. ) and index Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets 0709 |
ISBN: | 978-0-7619-3588-9 ; 978-81-7829-749-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003513302