Rural women microentrepreneurs, consumer acquisition, and value delivery : evidence from a quasi-experiment in rural India
Aindrila Chatterjee, Amit J. Chauradia, Kiran Pedada
| Year of publication: |
2025
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|---|---|
| Authors: | Chatterjee, Aindrila ; Chauradia, Amit J. ; Pedada, Kiran |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 53.2025, 1, p. 213-231
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| Subject: | Consumer acquisition | Consumer value delivery | Emerging markets | Marketing performance | Quasi-experiment | Social entrepreneurship | Women microentrepreneurs | Indien | India | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Sozialwirtschaft | Social economy | Ländlicher Raum | Rural area | Übernahme | Takeover |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01053-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192998