Sales and marketing integration : applying the theoretical lens of the resource-based view
Pankaj M. Madhani
| Year of publication: |
2012
|
|---|---|
| Authors: | Madhani, Pankaj M. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795X. - Vol. 6.2012, 3/4, p. 292-322
|
| Subject: | Verkaufsförderung | Beziehungsmarketing | Ressourcenorientierter Ansatz | Kundenwert | Performance-Messung | Unternehmenskultur |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010184743