Sales channels for targeting base-of-pyramid markets in India
Year of publication: |
2008
|
---|---|
Other Persons: | Vunder Fontana, Kadri (contributor) |
Subject: | Vertriebsweg | Distribution channel | Verkaufsförderung | Sales promotion | Industriegüter | Industrial goods | Chemikalie | Chemicals | Geschäftsmodell | Business model | Grounded Theory | Grounded theory | Indien | India | Markterschließung |
Extent: | Online-Ressource (PDF-Datei: XIV, 153 S., 7,84 MB) graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | St. Gallen, Univ., Diss., 2008 |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Small retailer's new product acceptance in emerging market : a grounded theory approach
Shaikh, Ateeque, (2016)
-
Channels of distribution of American merchandise in India
Flake, Wilson Clark, (1933)
-
Going to market : distribution systems for industrial products
Corey, Edwin Raymond, (1989)
- More ...
-
Vunder Fontana, Kadri, (2007)
-
Vunder Fontana, Kadri, (2018)
- More ...